Sports Illustrated Swimsuit Issue Indicator

  

Categories: Index Funds, Metrics

In 2019, Sports Illustrated magazine caused all sorts of murmurs when it announced it would have not one, not two, but three separate covers for its annual and much-loved swimsuit edition. Tyra Banks, Camille Kostek, and Alex Morgan were each featured on their own SI cover, which made collectors and enthusiasts murmur happily, but led some investors to murmur in confused anticipation instead.

Why confusion? Because of the “Sports Illustrated Swimsuit Issue Indicator,” of course. This indicator uses the nationality of SI’s cover model to predict how the S&P 500 is going to behave. If the model is American, the S&P is expected to do well. If she’s not American, it’s expected to do...not as well. This indicator dates back to 1978, and generally speaking, it tends to be fairly accurate. There are outliers, like in 2008 when American model Marissa Miller was on the cover and we still plummeted headfirst into recession, but for the most part, American cover model = above average S&P performance. Crazy, right?

Now the big question on everyone’s minds in 2019 was this: would having three American cover models boost the S&P into the stratosphere, or would they all cancel each other out and leave the S&P—and its investors—murmuring in despair?

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coincident indicator Zahra Siri's of measures taken from different sectors

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or areas of a system that taken as a whole

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show What's currently going on in that system Like what's

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coincidence What's happening at the same time I think of

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the cat you know blowing chunks In the world of

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finance there are three different sets of indicators that economists

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look at to get different perspectives on the economy and

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indicators are measures that on ly change after something has

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shifted in the economy There like the pain message our

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grabbed the pan and gotten the burn and our brain

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is now a second later Just letting us know it's

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not pleased Outside of the business world a batting average

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a multinational corporation undergoing massive downsizing profits or another after

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the fact type of measure often cited as a lagging

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data unemployment rates and average hours worked in different sectors

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race which are also considered lagging indicators can offer a

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