Story Stock

See: Story Bond.

The stock went from $20 to $80 three years after the IPO. It went back to $20. Then it went to $400. And back down to $20. It was almost a grail myth journey. But...it wasn't. It was a stock. And now you're the banker, trying to do a secondary offering or placement of 3 million shares from the now-divorced founder, and you don't know how to run the process. That is, you're used to talking about a steady, growing, 20%-a-year compounder with semi-predictable futures.

But you can't with this one. It's a whole story...or series of stories. It trundles like an epic Greek tragedy, so in order to pitch would-be investors as to why they should pay $58 for a stock trading this moment at $59, you have a whole story you have to lay out for them. It ain't a 30-second pitch, the way it is whenever Amazon drops $100 and there's a quick chance for portfolio managers to balance those shares into their not-weighted-enough AMZN stock.