Sunrise Industry

Categories: Marketing

Ah, morning. Nothing more invigorating than getting up to watch a gorgeous sunrise. The time of day most filled with hope and optimism. Or...most filled with bleary-eyed drowsiness, depending on what you did last night. But we're going to focus on the hope and optimism.

And that's the point of the sunrise industry. It represents a new and growing industry...something just starting out. The possibilities are still all in the future. Think: telegraphs in the 1840s. Railroads in the 1860s. Personal computers in the 1980s. Smartphones in the 2000s.

Everything is hope and optimism. For these sectors, the bleary-eyed drowsiness didn't come until much later.



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