SWOT Analysis

Strengths. Weaknesses. Opportunities. Threats. Sounds like any playbook for a sports team, a corporation, or, well...maybe a marriage? Ah, the romance.

But companies live and die by this type of structured analysis. There are fair questions to ask, and they help frame what you're up against in the David/Goliath fights that seem to exist...always.

Endless books written on the topic as well. Our fave: The Goal.