Telemarketing

Categories: Marketing

"Hi, could I speak to Ramon, please?"

"Sorry, wrong number."

"Oh, well maybe you'd be interested. I'm calling from Colandar World, where all of your wildest pasta draining fantasies come true. I want to talk to you today about the ColandarMax 4000, which represents the newest, greatest breakthrough in straining technology. It will literally suck the pasta water right off your noodles, leaving them totally dry and flavorless, just the way you like them. So...how many should I put you down for? 100? 200? Maybe you'd just like to buy the company?"

You know these guys. They call you at least five times a day. You don't know them, nor do you want to. They exist somewhere between ambulance-chasing lawyers and collection agents on the "Most Hated Professions" list.

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sets the prices market leader and a visit to every

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other theme park has to cost less than it does

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to attend Disneyland or Disney World or Disney Town or

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Disney Escape Room Or you know whatever in the land

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of soda and soft drinks while Coke is the leader

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with Pepsi just a skosh behind the two of them

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comprised eight duopoly I eat a monopoly comprised of two

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sellers who together completely dominate the industry They set price

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is everywhere We'll market leaders don't have to be huge

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the brand leader the pack leader while other things come

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to you as market leader like while the best employees

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right the best at rule following grinded out corporate America

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are new lamented MBA is from Harvard Business School They

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bottle in the early nineteen seventies Some genius exactly Coke

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recognized that they bought a lot of TV ads so

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cap company in the world along with Yahoo and a

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sold for a tiny scrap fraction like just a few

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