Tit For Tat
Categories: Marketing
So...who is Tat? Anyway, "tit for tat" refers to game strategy, wherein the counter puncher will punch with the same velocity as the original puncher. "You do that to me...and I'll do the same to you."
The strategy is meant as a hostility-reducer, turning the competitive build game into a zero sum game where "everyone loses" if they participate at all. It's sorta how Coke and Pepsi maintain their duopoly status in the marketplace, agreeing to only punch lightly every now and then. Just to keep each other in shape.
