Tombstone

Categories: Marketing

It’s an announcement. And yes, it might seem strange for that to be on a tombstone, because usually you’d put something that...died. Or, at least, died the first time.

So tombstones used to be a common way of announcing a security’s offering in one form or another. That is, a company completed an IPO, a company placed a billion dollars of debt securities, a company was sold to a much bigger company, or a company was taken out of bankruptcy with the kindly, loving care of banks and, uh...other interested parties.

So then why the tombstone, when it feels like these companies have been given life all of a sudden? What was put to rest?

Answer: uncertainty. The tombstone was the death of confusion surrounding a particular security or offering or company.

Related or Semi-related Video

Finance: What is a tombstone?1 Views

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finance a la shmoop what is a tombstone? yeah not that thing it's an announcement [A gravestone appears in a field]

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and yes it might seem strange for that to be on a tombstone because well

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usually you'd put something there that you know died or at least died the first [Man discussing tombstones and zombie Lincoln appears]

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time so tombstones used to be a common way of announcing a securities offering

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in one form or another that is a company completed in IPO a company placed a

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billion dollars of debt securities with a bunch of Harry mutual funds or a

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company was sold to a much bigger company or a company was taken out of [Types of announcements appear]

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bankruptcy with the kindly loving care of banks and other interested parties so

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then why the tombstone when it feels like these companies have been given

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life all of the sudden what was put to rest here answer uncertainty the

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tombstone was the death of confusion surrounding this particular security or

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offering or company and generally speaking the tombstones look like this [A company tombstone appears]

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and this and yeah this [Zombie Lincoln in a grave]

Find other enlightening terms in Shmoop Finance Genius Bar(f)