Turnaround Strategies

So...things are bad. You thought people would enjoy diet sodas flavored like sardines and anchovies...but they didn't. Time to retrench and reconsider. No need to cry over spilt fish-flavored bubble water.

Turnaround strategies are about taking a company out of a bad situation, usually making up for a previous mistake. In this case, you can rebrand your massive inventory of unsold product as a kind of high-end tonic water for cats. A year from now, you'll have the best-selling premium pet product in the world. A real turnaround.