Turtle

Categories: Marketing

You know the race. Hares. Tortoise. Aesop. Then really nice soup afterwards.

A turtle is a Steady Eddie. It might refer to a company that slowly ekes out stable, predictable earnings, or a market that grinds slowly upward with nicely predictable growth.

Turtles are great (with a little olive oil and diced onions, maybe a dash of paprika).



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