Ultra High Net Worth Individual (UHNWI)

Billionaires. They're ultra. Only have $100 million? Then meh. Not that interesting to a broker. Why? Fees. Wrap Accounts usually charge about 1% a year for their services.

So...managing a bil? That's $10 mil a year (and yes, often, there are volume discounts...or wealth scale discounts). Managing only a hundo? Then meh, barely worth the time for a mil a year. UHNW? Big whales. Big money. Big margin in managing their assets. Good work if you can get it.