Unbanked
  
Whatever.com is a new company. They came from nowhere. Nowhere, Wyoming, that is. Who'd have thought that the cutting edge social media highest growth company in the world today would have come from Wyoming?
They're so far from "anywhere" that the company has no bankers, no investment bankers, advisors, or "known" insiders in the investing world. So they are perceived as unrepresented, untapped, unslaked-of-banking-commissions. A.k.a. fresh meat.