Unloved ETF
  
See: Exchange-Traded Fund (ETF).
Unloved. What a great name for an ETF.
So...what's unloved financially? Well, more or less, it means that the securities in that ETF trade at a love multiple, i.e. a low P/E multiple. If "loved" means that something trades at 30x earnings, then unloved is maybe...6? 8? Or less. Maybe unloved means that the stock trades below cash value, i.e. it has $11 a share in cash and no debt, and the stock trades for $8 a share. Why? Well, maybe the company is burning cash and the Street doesn't think it can ever burn enough to build a new viable business.
Unloved. You don't want to be this, unless you're writing rock 'n' roll songs for teenage girls.