White Label Product
White label products are created by one company, and marketed and sold by other companies, oftentimes under different brand names. Yes, that means that, if you’re standing in the drugstore trying to decide which product to buy, there’s a chance it’s actually the same exact thing, even made by the same company. Whoever has the best marketing wins.
A common example of white label products are products of retailers with their own brand attached, i.e. “the store brand.” These products are often the exact same products as their more popular (and usually more expensive) brand alternatives. Labels of ingredients can help you determine if that's the case.
This white label product setup exists because it allows companies to specialize. The manufacturers can worry about making the things, and the customer-facing companies can worry about marketing and sales. Multiple customer-facing companies can buy the product from the manufacturers and try to market it to increase their own revenue.
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Finance: What is Brand Equity?3 Views
Finance allah shmoop what is brand equity Okay wait That's
brand equity high fiber yet not relevant Friend equity is
the value your brand carries Like how people feel about
it Do they love it Aided fear it recognize it
Do they need to be told to go out and
buy it Or do they just order that ford truck
without being prompted ninety seven times between penalty flags and
dealings at football games Well brand equity is usually linked
to a few things like one the number of people
who have heard of your brand e known has ever
heard of your brand Well a then you might not
have one to how much people respect and like your
brand If people hate your brand well you might have
negative brand equity For example al qaeda brand aspirin probably
would not do so well at least in america Three
your brand reputation hi brand equity is a name you
recognize easily and like or trust and that might be
something like a bmw or disney or pampers if you're
still on the road two continents and for how readily
your brand is recognized Yeah shmoop anyone uh we recognized
yet are we almost a brand We're trying Ok quick
quiz to see if you were paying attention What was
number two Right to shake Get out of