Writing An Option
  
It's just selling an option.
Like...in the land of covered calls, I own 1,000 shares of KO and I'd be happy selling them for 50 bucks. With the stock now at $42, I'm happy to write you an option with a strike price of $50 to sell that option to you, or write it, for a buck a share. Any time from now until 5-ish months from now when it expires on the 3rd Friday of the month, for a buck, you have the option to buy a call option on KO with a $50 strike.
See: Everest Option. See: Call Option.