The 1920s have many names in America: the Roaring Twenties, the Boom, the Jazz Age (the name Fitzgerald himself invented). It was a period of wild economic prosperity, cultural flowering and a shaking up of social mores. It was also the defining era of Fitzgerald's life as a writer. He reached the peak of his fame with the 1925 publication of The Great Gatsby, a book that perfectly captured the era's moods and styles. The fun lasted for ten years and then, as Fitzgerald so eloquently put it, "leaped to a spectacular death in October 1929."