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Isolation
After a decade of total failure and personal rejections, Alan feels like a stranger in his own life. He has little emotional connection to other human beings and is made to feel old and irrelevant by the ever-changing world of business. And to make matters worse, his stay in Saudi Arabia throughout A Hologram For the King baffles him with a lack of social context and cultural understanding.
There's one thing Alan does understand for sure: there's so much more on the line here than money. He's also beginning an epic battle to reclaim his sense of belonging in a world that doesn't seem to have a place left for him.
Alan's isolation from others is not the result of his bad luck over the years—it's the cause.
While Alan's trip to Saudi Arabia is mostly about money, it's also a big test of his relevance in a quickly evolving world.
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