Finding sevens in this movie is like a word search … a word search where all the words are seven. For one, the movie takes place over the course of seven days. All of the building numbers start with seven. John Doe has his Gwyneth-in-a-box delivered at 7 p.m. The first of seven murders is revealed seven minutes into the film, and with seven minutes to go, Somerset tells Mills that "[Doe] will win."
And, the f-bomb is used 74 times. Okay, that last one isn't thematically intentional, but how many other unlucky sevens can you spot?