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Fandoms
Alfred Hitchcock was a pop culture icon, with all of the mass-marketing potential and enthusiasm for self-promotion that the role suggests:
Translation: he had enough of a popular fandom that he could sell his own films.
Any film geek is likely to be a Hitchcock geek as well.
One place they can satisfy their cravings? The Hitchcock Zone, a compilation of websites and blogs about their favorite director.
The fan base reaches deep into the heart of academia, too. Hitchcock's films figure in some of the definitive texts of film studies, and multiple collections of essays like this one and this one gather some of the finest and most influential contributions to Hitchcock scholarship over the years. Feel like geeking out in the library? You'll have a field day.
Just make sure you board up the windows and fireplace before you leave home.
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