Amblin Entertainment (Distributed by Touchstone Pictures)
The Toontown Toons are badly in need of a union (a toon ion? Hey-o!). They provide super-cheap labor…which is exploited by R.K. Maroon of Maroon Cartoons.
MAROON: The best part is—they work for peanuts.
That may be true in the fictional world of Who Framed Roger Rabbit? but in the real world, Toons are expensive. When it was released in 1988, Roger Rabbit was the most expensive movie ever made, with a budget of $70 million. (Source)
Hey, Mickey Mouse doesn't come out of his hole for less than $10,000 a day.
Steven Spielberg and Kathleen Kennedy, the creative minds behind Amblin Entertainment, had to finagle contracts for famous cartoon studios to allow their characters to appear in the same movie. This film marked the first time Donald and Daffy Duck (no relation) shared a stage.
And the investment paid off.
Bringing together Warner Bros. and Disney fans (not to mention a compelling story) brought in huge profits, almost topping Amblin's prior huge hit Back to the Future. Now if only we could go back to the past and convince them to make a Roger Rabbit sequel.