The highest rulers, people do not know they have them
The next level, people love them and praise them
The next level, people fear them
The next level, people despise them (17.1-4)
So the TTC gives four levels of rulers here: the completely incompetent ones whose people hate them, harsh dictators whose people fear them, populist ones whose people adore them, and, best of all, rulers who are so humble and subtle that the people don't even know they're being ruled. We figure almost every ruler currently on the planet falls somewhere on that spectrum. Think of a few modern-day leaders and figure out where they land. Would the TTC approve of them?