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Description:
AP Psychology 1.2 Cognition. Which of the following strategies would work best for generating new ideas?
Transcript
- 00:00
Thank you We sneak in and here's your shmoop du
- 00:04
jour brought to you by bright ideas like nicolas tessler
- 00:08
inventing the light bulb and thomas edison taking credit for
- 00:11
it Thank you thomas Amy has given the job of
- 00:14
developing a new advertising campaign for shoes Her employer wants
Full Transcript
- 00:19
the ads to be completely different from those that are
- 00:21
currently designed which of the following strategies would work best
- 00:24
for generating new ideas and hear the essential answer functional
- 00:28
fixing this night will amy's boss wants her in the
- 00:34
words of apple computers tio think different except apples already
- 00:38
done that so he's got to think even different er
- 00:42
which cognitive strategy works Best functional Fix it This is
- 00:46
a cognitive bias to use an object in on ly
- 00:48
the traditional way we use a plunger to plunge not
- 00:52
as a doorstop or a ceremonial headpiece fix it This
- 00:55
wouldn't help amy think outside the box and mental sets
- 00:58
are the tendency to only see solutions that have worked
- 01:00
before phone want charge while you blow in the charge
- 01:04
report that doesn't work Do it again that doesn't work
- 01:07
give up and buy a new phone getting stuck in
- 01:09
a rock won't help either and heuristics our mental shortcuts
- 01:12
to draw quick but sometimes false conclusions like mentally classifying
- 01:16
all old women as warm and grandmother early even when
- 01:19
summer cold and you know margaret factory Finally fixation in
- 01:24
the psychological sense is getting stuck usually in a stage
- 01:27
of development by count Adult man stuck in adolescents responds
- 01:31
by buying sports cars but divergent thinking Well that's basically
- 01:35
brainstorming coming up with a whole new set of ideas
- 01:38
and letting the creative juices flow which is what amy
- 01:41
needs So c is correct Next up we'll discuss the
- 01:44
bright idea of amazon prime and the not so bright 00:01:47.793 --> [endTime] idea of amazon prime day
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