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Description:

AP Psychology 2.5 Social Psychology. Which of the following is a component of attitude?

Language:
English Language

Transcript

00:04

And here's your shmoop du jour brought to you by attitude

00:06

something that can perfectly be summed up in a single sassy hand gesture or uh [Man hand gesturing to a woman]

00:12

maybe two...Here's the question which of the following is a component of attitude

00:19

and here are potential answers.....Well we at shmoop like to think of attitude

00:26

as kind of like socks at Christmas it's something people always seem ready to [Mother gives sock to son for Christmas]

00:30

give to others even though they'd hate to receive it themselves well

00:34

psychologically speaking attitudes are considered our evaluations of ideas evil [Angry face in persons brain and happy face appears]

00:39

people, objects or anything else in the world around us they're most often

00:43

positive or negative but can also sort of the dance in the gray area you know

00:48

it's just like socks one person's attitude may be that snakes are [A snake slithering on the ground]

00:51

disgusting another may think they're cute and cuddly a third might think

00:55

they're fascinating but just creepy.. Psychologists tend to think of attitudes

00:59

as having three major components all of which comprise the ABC model of attitude [ABC model of attitude diagram]

01:04

let's first go through the two components that aren't on our list of

01:07

potential answers beginning with A affective well this component refers to

01:12

the emotional aspect of an attitude if you see a colorful wig and are [Man looks angry when seeing a man wearing a pink wig]

01:16

immediately filled with blind rage this would explain the emotional component of

01:20

your aggressive attitude towards clowns the third component of attitude is

01:24

cognitive at C there, this describes the thoughts and beliefs one can hold

01:29

while sure you can have an emotional reaction to clowns that's angry but if [Man angrily thinking about clowns]

01:33

you'll also hold the belief that all clowns were a part of a secret clown

01:36

society that strive toward world domination then this extremely paranoid

01:42

belief would constitute the cognitive aspect of this attitude that leads us to

01:46

fill in the B in our ABC model of attitudes and judging by our answers

01:51

there's only one that fits the bill the behavioral component of your attitude

01:55

refers to the way in which one behaves when exposed to whatever it is they [Doctors giving a thumbs up]

01:59

formed an attitude about whether it's recoiling in fear at the sight of a

02:03

snake or tying up and interrogating a clown in order to find out exactly who [Man ties a guy up to interrogate him]

02:08

his clown leader is the component is all about action and it's the correct answer

02:13

to our question, but to be honest the

02:15

interrogation you know really isn't necessary the secret crown society

02:19

leader is clearly lady gaga - check out her meat.. [Lady Gaga covered in meat on top of the Earth]

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