College 101 - What is Name Recognition

College and CareerCollege 101

Transcript

00:19

of schools that just it seems like everyone is on

00:22

the big public universities you know people have heard of

00:25

just because they've heard of that thing so they've heard

00:28

of the university of colorado because they typically know about

00:30

colorado But then there are smaller colleges that not as

00:33

many people have heard of and that could be a

00:36

drawback in the initial college search for a lot of

00:38

students because you know when their parents were thinking the

00:40

same thing what in my job prospects if i'm coming

00:43

out of a college that when i'm sending resumes out

00:46

and interviewing nobody has heard of except for maybe that

00:48

alum network and sometimes you actually do have to work

00:51

a little harder if he had graduated from some of

00:54

the bigger universities people have heard of it If you

00:56

graduate from a smaller college sometimes your perspective employers haven't

01:00

heard of it you might need to make an extra

01:02

phone call send up an extra e mail but a

01:04

lot of students that come out of smaller colleges have

01:06

those skills already They've learned to be and small classes

01:10

and raise their hand go see their professors so they've

01:12

developed those skills and even if the name recognition isn't

01:15

out there they're going to network like crazy They're going

01:18

to use their career development center everything they can to

01:20

get those job So can there be a downside though

01:23

to that name recognition i'm thinking of for example someone

01:26

who went to your steve arizona vs in college and

01:29

maybe no one unless they're from these coast but it's

01:32

a great school So if someone has heard of it

01:34

they know and they think it's a great school where

01:36

someone might hear university of arizona and go oh yeah

01:38

that that's a party school Can there be that downside

01:41

to name I think they're definitely stereotypes about certain schools

01:45

you know is that a party school big greek system

01:48

is it's super conservative Maybe that employees won't match our

01:51

liberal culture or the flipside Maybe it's really liberal that

01:54

we have a conservative Culture Who knows i think students

01:57

really need to do Our graduates would be needing a

02:00

lot of work on their own to research what's out

02:01

there talk with the prospective employers especially students who graduated

02:06

a year earlier and find out what their experience was

02:09

and so that'll help them as they make their own

02:11

job searches Many schools are famous because of their location

02:17

Bigger colleges tend to carry more acclaim than smaller colleges

02:22

With small colleges you'll likely have to work harder to

02:24

let job interviewers know your skill set Students at smaller

02:28

schools developed strong proactive skills be mindful of school stereotypes

02:35

and how they can affect your job Search research How

02:39

employers feel about your prospective colleges Like if they think

02:47

you went to a party school and you want to 00:02:48.61 --> [endTime] go to wall street Good luck