Finance: What is a Bulge Bracket Firm?

What is a Bulge Bracket Firm? The bulge bracket firm is the firm that issues the largest number of securities during an IPO or new issue. These are usually the biggest and most popular investment banks (JPMorgan, Goldman Sachs, etc.).

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00:25

sorry penguins just keeping it real bulge is basically "everything for

00:30

everyone" these banks trade in the most obscure derivatives and enable

00:36

firms to raise literally any amount of money they want to raise cover every

00:40

need in asset management, tax planning, legal coverage and so on everything so

00:45

what's a non bulge or niche firm well it's one that specializes in a given

00:50

category or service famous example Allen and company specializes in the media [Examples of media business firms]

00:55

business Hollywood banking internet media things like tech the firm has less

01:00

than 100 people but it's a powerhouse in its domain just one of many specialty

01:04

firms the oil industry has its darlings so does tech, those are niche,

01:09

this is bulge....and this is a bulge Jenny Craig can you know help with that [Man in taco bell with a bulging tummy]