Science 5: Advertising Techniques
Hurry, click now on our fantastic video about advertising techniques, and we'll include free jokes. (While supplies last.)
|Elementary and Middle School||5th Grade|
…Tony the Tiger...
…the Pillsbury Dough Boy.
They all seem pretty friendly, right? [Pictures of the characters appearing around the boy]
Well, that's because you haven't seen them when they've all grown out their evil super-villain [They all grow mustaches]
Not so nice now, are they?
Okay, so those characters actually don't have evil mustaches – and for good reason.
See, advertisers intentionally use cartoon figures and talking animals to make you feel
happy and to maybe…just maybe…convince you to buy their product. [Kids sat round watching the TV]
Because seriously, if you were walking down the breakfast cereal aisle, would you be more
likely to reach for the box with the friendly leprechaun on the box, or the box with, say, [Lucky Charms box jumps out at the woman]
a gigantic octopus with pickles for tentacles? [Woman looks scared]
Okay, we'll be taking the Lucky Charms instead of the Octopickles thank you very much.
In addition to friendly characters, advertisers also use a “call to action” that tries
to tell you what the right thing to do is. [Big order now button]
Ever seen a TV infomercial that urges you to “call now” in order to cash in on some [Woman waving phone that says call now]
super super-sweet deal that they swear won't last long?
Yeah, that's a call to action.
And spoiler-alert: Those deals never go away.
Many advertisers also use funny commercials and humor in order to convince you to buy [Someone diving into a washing machine]
Of course, sometimes they try so hard to be funny, it just ends up being flat-out annoying.
Which we here at Shmoop have never done… [People dancing round the Shmoop office]
Advertisers also tend to make bold claims about their product and what it can do for
you – sometimes to outrageous lengths. [Claim! pops up all around a woman]
A vacuum that can reach all the hard-to-reach places with ease?
Okay, that sounds reasonable.
But a vacuum that can reach all the hard-to-reach places with ease because the vacuum is actually
a fully walking and talking robot maid who will spend 24-hours a day cleaning your house, [Robot vacuum cleaning the floor]
cooking your meals and giving you back rubs?
First off, yes please.
We'll take twelve. [Guy looking excited]
Secondly…that might be too good to be true.
Advertisers want to convince you that their product is the best thing ever, so they often use
“hype words” like amazing, incredible, unbelievable, stupendous,
and supercalifragilisticexpialidocious. [The words popping up in bright colors]
Okay, maybe not that last one.
It probably wouldn't fit on the billboard anyway.
No matter the tactic, the goal of the advertiser is the same: to convince the audience that
they absolutely must buy the product in order to make their life great.
And most of the time, it's probably at least a little bit embellished. [Guy with a trolley full of stuff]
Because no one needs to have a certain kind of breakfast cereal, vacuum, car, shampoo
or pair of jeans in order to make their life great. [Guy chucking all the things out the trolley]
But you know what you absolutely do need?
A pair of tongue slippers. [Tongue slippers are revealed by a red curtain]
Order now and get a free set of matching teeth earmuffs, while supplies last! [Woman wearing teeth earmuffs]