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U.S. History 13.4a: The Culture of the 1980s 38 Views


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Description:

It's morning again in America, and some people definitely woke up on the wrong side of Reagan's bed.

Language:
English Language

Transcript

00:03

1984 was the year of flag-waving patriotism in America [Person jumping up and down holding the American flag]

00:09

Ronald Reagan's reelection campaign rolled out a series of uber patriotic television

00:13

ads that perfectly captured the mood of the nation they showed idealized scenes [Reagan in front of the American flag]

00:18

of everyday American life while a soothing voice over crooned "it's morning

00:24

again in America" yeah like that. Well the majority of Americans ate this message [Girl looks excited]

00:28

up. Guess they were morning people... Well the red white and blue summer of nineteen

00:32

eighty-four found its perfect soundtrack in (singing) born in the USA! [Footage of a beach]

00:39

Born in the USA was a chart-topping new album from Bruce Springsteen and the E Street Band and if [Record player spins]

00:43

you haven't heard well you should. The title track in particular seemed to

00:47

capture the nationalistic spirit of the moment in its chorus yeah it's like [People stood proudly with the American flag]

00:51

(singing) Born in the USA! Alright we're not Bruce I wont do that again. Many listeners heard

00:59

in the music a rock and roll echo of Ronald Reagan's morning in America. [Girl lying on grass listening to music]

01:04

Even Reagan gave the song and the boss a shout out praising the full throttle

01:09

patriotism. What's funny about this is that though the chorus might seem like a

01:13

flag wavers dream the verses kind of tell the opposite story. The songs are [Person holding up the flag and shouting]

01:18

really about a disillusioned Vietnam vet trying to make it in a broken-down

01:23

America. The chorus is actually meant to be bitterly ironic, well that didn't stop [Veteran begging for food and a home]

01:28

patriotic masses from making it their anthem. You can't blame them Springsteen

01:32

does seriously mumble on those verses. Though meanwhile old-school hip-hop

01:37

artists were also capturing the dark underside of the Reagan era. In 1982 [Person break dancing]

01:42

Grandmaster Flash and the Furious Five produced, The Message. A lot of the album

01:46

is fun party music but the title track absolutely captures the raw desperation

01:51

of black urban life in the 1980s. Lyrics describing rats, junkies, [Police car pulls up next to black man]

01:55

broken glass and urine in the streets painted a picture that was more midnight in

02:00

America than morning. On the flip side some artists created songs that [Coin spinning]

02:03

captured the free market love and capitalistic spirit of Reagan's America

02:07

think Madonna's Material Girl where she sings (singing) "we're living in a

02:11

material world and i am a material girl." Well conservative America might not have [Cover art of Madonna's track]

02:18

liked her pointy undergarments but they stood behind her big wet kiss to [Madonna on stage in costume]

02:22

capitalism. One of the most iconic pop culture representations of Reaganism was

02:27

Alex P Keaton the character played by Michael J Fox on the hit sitcom family

02:32

ties. Well Alex Keaton was the teenage son of aging hippie parents who kept a [Photo of Family Ties cast]

02:37

portrait of Richard Nixon at his bedside, subscribed to The Wall Street Journal and

02:42

never went anywhere without his briefcase and a tie. Well the huge [Man walking with a briefcase]

02:46

generation gap between the ultra capitalistic Alex and his parents

02:50

provided family ties with comedy gold through seven primetime seasons on NBC. [Emmy award trophies]

02:55

President Reagan himself once named the show his favorite television program

03:00

although he may have had to resist calling up the cast and giving acting

03:03

tips. And over on the silver screen perhaps one of the best renditions of

03:07

the Reagan era zeitgeist was Oliver Stone's 1987 film Wall Street. Stone [Cover art for the film Wall Street]

03:12

intended it to satirize the free-market philosophies that dominated the 1980s. [Oliver Stone stood on a trading floor]

03:18

But ended up for many viewers glorifying them instead... While the film's most

03:23

magnetic character is a ruthless financier named Gordon Gekko, played by

03:27

Michael Douglas where greed is good all that. Well Douglas's riveting performance [Gordon Gecko sat in his office]

03:33

which won him an Oscar, stole the show transforming the character that Stone

03:37

intended to be a villain into a flawed but compelling hero. In one famous scene [Gecko wearing a mask]

03:42

Gekko delivers a monologue about the power of greed, declaring that greed is

03:45

honest good and empowering. Instead of shaking their heads at the horrors of

03:49

capitalism many audiences cheered. For many it was indeed morning in America [Crowd clapping]

03:54

and the pop culture of the time reflected that, but it's important to

03:57

note that not everybody's agreed on just how sunny of a morning it was and for [Girl wearing sunglasses]

04:02

non morning people it must have been the pits. [Guy holding coffee looking tired]

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