What is Shmoop?

Here at Shmoop, we work for kids, not just the bottom line. Founded by David Siminoff and his wife Ellen Siminoff, Shmoop was originally conceived to generate a love of learning in kids—who were still learning with the same tools that the Siminoffs had used when they were in school. Every day, we provide consistent support for more than 10 million users and their 21st-century educational needs.