About Shmoop

Shmoop is a digital publishing company with “a point of view”. We seek to empower and broaden the range and depth of choices students have in life. Our teaching "method" revolves around the basic notion that learning is often too hard - so we carry gallons of academic WD-40 which we squirt on the tracks whenever we can.

We believe that education need not be an arduous Herculean set of labors – fun is not the enemy here.

We own 100% of our content and present both a consistent voice and a distinctive product offering. Our Shmoop Learning Guides, Shmoop College Readiness and Shmoop Test Prep balance a teen-friendly, approachable style with academically rigorous materials to help students understand how subjects relate to their daily lives. The company has been honored twice by the Webby Awards and was named “Best in Tech” twice by Scholastic Administrator Magazine.

By way of further Shmoopy introduction, here is our "What Is Shmoop" video (part of our fast-growing Shmoopsterpiece Theater video project).