Selling themselves in the name of a brand.
Hi, I'm a Mac. And I'm a PC. Remember that series of commercials about the differences between Macs and PCs? A cooler, well-dressed guy portraying a Mac stands next to a nerdy-looking PC man. Right from the beginning you know that these commercials are trying to drive the point home that Macs are cooler and better than PCs.
What you might not know is that this marketing campaign was launched by Apple after a huge downward spiral in their sales. In fact, things weren't looking great for the company. But, with the help of the "Get a Mac" series, they increased their sales almost 40% and ended up on top.
Translation: Marketing majors saved the day, and Apple isn't the only brand with this sort of story.
The truth is that it's not just about having a great product on the market. Marketing that product is half the battle. According to Forbes, it's actually the key to a successful business. Of course a cool product doesn't hurt, but if people don't know about it, what good is that?
Marketing majors study what customers want. They figure out how to best way to reach the consumer by creating quirky ads, a catchy slogan, and booking celebrity endorsements. In short, they sell us—the customers—a product by making us believe that we have to have it.
Most marketing majors head off to work for an advertising firm after they walk at graduation. They fit right in, pitching the best ways to make a product go viral. Other marketing majors may go to work for a company's in-house branding. Whatever the career path, costumer knowledge and out of the box thinking are a must.
After all, don't you want to be a Mac?
Percentage of US students who major in Marketing:
Stats obtained from this source.