Activities, Interests, and Opinions

Keyword: Psychographic. Has nothing to do with a knife through a shower curtain. Rather, when companies launch products and or try to figure out the customer profile for who would be buying their products, they create a psychographic profile of that buyer. The composition of that profile comprises three key elements:

Activities. Like...what they do all day, what they do on the weekends, how they physically move around, exercise, etc.

Interests. The TV shows they watch, the video games they buy, the decision between wine and beer, espresso vs regular coffee, etc.

And opinions. Like...their politics, their views of The Wall, their idea of how we should deal with violent felons, etc.

The AIO here all goes into a mathy formula and helps market researchers tweak products to optimize sales. In theory.