Actual Return

You dream. You envision. You hope. You believe that your fidget spinner company will return a million bucks in profit next year, four million the year after that, and ten million the year after that. You honestly expect those financial returns.

Three years go by, during which you visually age forty years, only to look back and realize that your trailing three years actual returns were breakeven year one, a loss of $200,000 year two, and a loss of a million in year three, before you finally threw in the towel and declared bankruptcy.

In wars, actual always defeats expected. Sorry.