Broad Cost Leader

"Compete based on the lowest price in many markets." This strategy has the most challenging (and yet most essential) need for accurate forecasting. Costs have to be kept down, and product quality must be consistent, while pulling in wide market segments.

Foodie example: McDonald’s, while not the industry giant they once were, are still doing...okay. Everyone still eats McDonalds, even if they don’t admit it. Everyone. Everywhere. Because it’s always the same salty, savory experience. And always cheap. Even their Meals are Happy.