Bundling

Combining multiple goods n' services into a single offering for purposes of convenience and/or introducing customers to offerings with which they may otherwise be unaware.

Last Christmas, Ralphie’s mom was worried that he may catch a cold playing outside with his cousins. So she insisted that he wear long-johns, jeans, a turtleneck, gloves, snow pants, a hooded jacket, a hat, and earmuffs.

After all of that bundling, Ralphie started sweating, which caused him to catch acute pneumonia as soon as he stepped into the cold air. On the bright side, while he was playing, his mom saved $10/month when a sales rep for the local cable company called and talked her into bundling her internet, cable, and landline phone service despite not owning a landline phone.