Card-Present Fraud

  

Ever get a call from your credit card company asking if you bought something like water skis in Kansas for $500 recently? If so, you are not alone, as someone probably stole your credit card information and created a fake card using your name.

Card-present fraud means a thief purchased something in person, but despite all efforts to prevent it, the card was either stolen or fake. You would think it would be easier to prevent card-present fraud than card-not-present fraud, but...it still happens.

Several steps can be taken by the merchant to try and avoid being ripped off. First, he or she should look for a holographic image, or holographic magnetic strip. One can also ask for identification if things look suspicious. Sometimes, the magnetic strip isn't readable, which is a major clue that something's rotten in the state of Denmark.

If someone is buying and selling a lot of stuff and doesn’t seem to care about the price, that’s another tip-off. And if you can keep a secret, credit card companies use different numbers to start every customer account number. For MasterCard, account numbers begin with a 5, Discover 6, American Express 34 or 37, and Visa 4. Also, the last four numbers of an account are also placed somewhere else on the card.

The use of card-present transactions has gotten a lot safer for merchants since the use of microchip technology (EMV). So far, they have made it nearly impossible for thieves to use a card fraudulently, but thieves will most likely find a way.

But in card-present fraud, it’s the credit card company left holding the bag, not the consumer or the merchant.

Related or Semi-related Video

Finance: What are Phishing Scams?8 Views

00:00

Finance a la shmoop what are phishing scams? all right you know when you're out [Woman on fishing boat with Dad]

00:08

on the lake with dad just the two of you trying to haul in some trout when one of

00:13

the fish pulls a fast one on you and hangs one of these things on your line [Fishing line with boot attached]

00:18

yeah total scam we're telling you you cannot trust anything that breathes

00:24

through the side of its face anymore these days really okay so that's a not

00:28

quite a phishing scam although the general idea is similar it's someone

00:33

trying to make you believe something that isn't exactly true with a phishing

00:38

scam the venue switches from the great outdoors to cyberspace never gotten an [A wooden hut appears]

00:44

email from a Nigerian prince who's temporarily down on his luck and if

00:48

you'll just wire him three hundred bucks in cash immediately well immeasurable

00:54

riches await you it sounds like a little good to be true there right yeah and it [Man gives thumbs up in room]

00:59

is well usually that Nigerian prince is an overweight balding guy named Jerry

01:04

living in his mom's basement in a suburb just outside of Cleveland he'd love

01:09

nothing more than to hook a sucker you and take that 300 bucks [Jerry on his computer]

01:13

off your hands but many times the scam is much more intricate than that often

01:18

its identity thieves who are trying to con you into releasing private

01:23

information such as your social security number or credit card information mm-hmm

01:28

that's out there well they might try to convince you that

01:30

their Amazon support or your bank or your long-lost uncle Yusuf who just [Person flicking through e-mails]

01:36

needs a few personal details before he can FedEx you your large inheritance

01:41

don't fall for any of it anytime you're randomly asked to divulge any sensitive

01:46

information or pop a wad of cash in an envelope stop for a second and ask

01:51

yourself whatever you might be well a fish and then ask yourself whether you'd [Cash burning]

01:55

like all your hard-earned money to be sauteed or flame-broiled good stuff...

Up Next

Finance: How Do Credit Card Companies Work?
115 Views

How do credit card companies work? Credit card companies are, in a way, lenders. They give consumers a rectangular piece of plastic that allows the...

Find other enlightening terms in Shmoop Finance Genius Bar(f)