List Price

"A special price for you, my friend, for this rug. The listed price. The full price. The retail price."

That's "list", i.e. "retail." People who pay list price are, um, rhymes with "hum, shucks."

Related or Semi-related Video

Finance: What is wholesale?4 Views

00:00

Finance allah shmoop what is wholesale and well maybe there's

00:07

a better question here What is half sale or a

00:09

part sale No crickets Okay fine You're no fun All

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right you buy a bottle behind to catch up for

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six bucks at the grocery store That's six bucks Was

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the retail price you paid for that ketchup But when

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safeway or kroger's or albertsons bought it they paid something

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more like in four bucks for it The four bucks

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they paid was their wholesale price That is most of

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the time in business Manufacturers don't actually sell their product

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directly to consumers Rather they distribute their products in bulk

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Selling it price is cheaper than retail and then allowing

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the retailer to mark up the price giving that retailer

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enough profit margin teo Well you know exist And this

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makes sense because well heinz is good at managing cheap

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nonunion tomato labor in mexico smashing them up adding vinegar

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removing fly wings and worm thing is bottling storing and

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all the other production things like adding a whole heap

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of helping of sugar And you can't forget about the

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sugar All right so that's what hines is good at

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Making ketchup They're not necessarily good at selling catch up

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at least not directly to consumers like how would they

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do this anyway A website A mail order thing from

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heinz dot com Should they have a big chain of

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pints ketchup drive throughs like who would drive to a

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store to go by a jump You're probably not gonna

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happen So heinz wholesales it's ketchup to grocery stores and

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two convenience stores and tio wal marts and of course

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to the special effects people in hollywood and at magic

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show theaters all around the world Many questions remain as

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to why the unit profit margins on catch up to

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a grocery store are thirty percent whereas capers are like

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eighty or ninety percent and a diet coke is only

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like in a fifteen percent well the answer lies and

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a few key dials that directly turned to map the

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power or leverage each side has in any given to

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go Oh she ation that is Heinz is a brand

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people like and generally seek out but wouldn't die without

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having it in their fridge Well the retailers safeway could

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have its own safeway brand of ketchup and riots would

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probably not break out in the street if they ever

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do Didn't carry hines and you know that well in

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either situation there'd be plenty of fake blood on hand

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Teo manage through those riots right Well the same cannot

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be said of diet coke where for many shoppers if

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the grocery store didn't carry it well they'd simply shop

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elsewhere So if this is the case while then wire

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capers such a huge unit profit margin item to a

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grocery store Why Because there's no sought after brand like

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coca cola And well this is what the last caper

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riot looked like In fact very few capers or ever

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sold So the cost of the quote riel estate unquote

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of however many square inches capers take up on the

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grocery store shelves is very expensive And without high profit

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margins at least per unit sold well the grocery store

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would simply not bother to sell this low turnover Generally

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who cares about jeff item Sorry capers I was just

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keeping it real here So the bottom line is that

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instead of hundreds of millions of customers while then pines

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has just a few thousand to whom they wholesale they're

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fake blood product And yeah it looks like while someone

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just discovered a fifty eighth variety Hey what do you 00:03:17.223 --> [endTime] know

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