Low Volume Pullback

See: Liquidity.

The normal volume of whatever.com has been to trade 8 million shares a day. But as we roll into holiday season, daily volume shrinks dramatically to just 2 million shares traded per day. The stock price has been weak as well, down about 7% since the slow season started.

The notion is that buyers, being proactive, would-be share owners...set the price. And when the gaggle of those buyers fades away to the Bahamas, Hawaii, or Jackson Hole for winter vacation, the stock price sags, a sagging driven largely by the low volume of trades more than anything else, i.e. not a fundamental issue with the company selling fewer widgets of whatever.coms.