Marketing Plan

  

Categories: Marketing

See: Marketing Mix.

You're that big fat Hollywood producer. You're bugging the marketing department at the studio, which is waiting to release the film you just took two years to produce: Ode to a Naughty Sink Faucet.

You want to know their marketing plan. What's the budget? If the movie cost $50 million to make, and the studio likes it, a budget of $20 million or so to market it ain't crazy. So...where is that money gonna be spent? Newspapers? Not a penny. Radio? A penny. Television. Maybe $5 million. Billboards? Maybe $3 million. Internetty things, and mobile? Maybe $9 million. Maybe the rest is spent on parties for press people and others who then write about your movie for free. That's the plan, anyway.

Related or Semi-related Video

Econ: What are Planning Horizon and Infi...5 Views

00:00

And finance Allah shmoop What are planning Horizon and infinite

00:06

horizon All right people You go to the doctor for

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a routine checkup and get some sobering news after you

00:14

turn your head and cough you picked up a parasite

00:16

from a toilet seat at the mall And while there's

00:19

a worm like creature in your belly growing at an

00:22

exponential rate well right now it's about the size of

00:24

a hot dog By tomorrow it will be the length

00:26

of an average garden hose and you'll probably be bulging

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at the seams in excruciating pain Within a couple days

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the warm will likely have burst through your body Leaving

00:35

you is a pile of goo Is it slippers off

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to the mall to lame or eggs in the bathroom

00:39

But for now you're in the hot dog stage You

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can still move around You can still do whatever you

00:44

want But you're thinking How are you going to spend

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that last day Brush your teeth Finish your taxes politely

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return all the work emails sitting in your inbox Ari

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The whole bunch of donuts Yeah probably not More likely

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you'll empty out your bank account and catch the fastest

00:59

flight to Vegas Okay same doctor's visit Different result Everything

01:03

checks out You're going to live a long life That's

01:06

the good news The bad news No teeth brushing tax

01:09

doing email returning all that stuff all back on the

01:12

table all part of your itinerary Now in your life

01:14

your time horizon matters You make different decisions based on

01:19

Well when you look on ly in the short term

01:21

than you would if you were looking at the longer

01:24

term a long timeline toe worry about things Which brings

01:27

us to the difference between planning horizon and infinite horizon

01:31

Okay a planning horizon is the length of time into

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the future that a strategic plan covers Think Stalin's five

01:38

year plans and you know old Russia or in a

01:40

slightly gentler vein a company strategic quarterly plan Like the

01:44

next thirteen weeks here's what we're going to dio or

01:46

your program to lose twenty pounds in twenty days Yeah

01:49

good luck with that An infinite horizon refers to the

01:52

long long long term staring wistfully at the window to

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an unknowable future may be a time of robot servants

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and flying cities are maybe conquest by bug creatures from

02:02

space Who knows So how does this notion come into

02:05

play in a real life today Well think about uber

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in the Ridesharing company's planning horizon They envision transitioning from

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humans using their cars to company owned self driving vehicles

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It's not gonna happen tomorrow It's a long term goal

02:18

but it's within their planning horizon But on the infinite

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horizon while someone might invent teleportation like cars or self

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driving or otherwise would then become irrelevant And uber's plan

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is shot And that's maybe a good thing too for

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uber because while self driving cars might be nice but

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they're no match for conquering bug people from space hopefully

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we'll just be able to you know teleport our way 00:02:39.685 --> [endTime] out of those problems

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