Marketing Plan

  

Categories: Marketing

See: Marketing Mix.

You're that big fat Hollywood producer. You're bugging the marketing department at the studio, which is waiting to release the film you just took two years to produce: Ode to a Naughty Sink Faucet.

You want to know their marketing plan. What's the budget? If the movie cost $50 million to make, and the studio likes it, a budget of $20 million or so to market it ain't crazy. So...where is that money gonna be spent? Newspapers? Not a penny. Radio? A penny. Television. Maybe $5 million. Billboards? Maybe $3 million. Internetty things, and mobile? Maybe $9 million. Maybe the rest is spent on parties for press people and others who then write about your movie for free. That's the plan, anyway.

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Finance allah shmoop what is a business plan Well think

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a nobel prize night and you'd be done But if

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you only had a flying car well then you describe

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and far it goes how it navigates and avoids crashes

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and how it recharges and stuff like that That's the

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product then there's the place or distribution Like how you

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get the car out to the masses you want to

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sell it to like are you partnering and paying ford

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places teo You know showcase it Get buzzed while you

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buzz about that Or do you just have a mail

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order website Customers pay with a credit card and a

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do you market your product Or is it just so

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cool that the press writes about it endlessly fawning and

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all over the covers of the new york times and

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country knows about it All right Well then there are

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the finances Like how much does a unit cost So

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this is all about price How much is the factory

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that stamps out the carriage The blades of the battery

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Well if you sell a hundred units a month you

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make what What should they be Priced at fifty grand

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Each one hundred two hundred fifty grand if you sell

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Ten thousand a month Well how much do you make

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How much capital do you need thio field all that

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get through your first two years and then how much

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to get to break even profitability and and so on

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