Opaque Pricing

Categories: Company Management

You can't tell what the real price is. "Opaque" = "Not see-through" (that's the technical definition).

Where does opaque pricing come into play in the real world? Eh...lots of places. Like...what you pay for ESPN. You get a $117 bill from Comcast. It has this package and that package listed on it. But all you really wanted was ESPN 7; you like the women's volleyball. (We're not judging.) But you have forced-bundling, in that you have to also buy ESPN 1-6, and then CSPAN, and the network TV in high-def package. And also one super premium like Showtime.

So what'd you pay for Beach Valley Girl Revenge? You have no idea. The pricing was...opaque.

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