Overall Turnover

Americans and Europeans have their differences. We say “peanut butter” and they say “are you kidding me?” They say “let’s walk” and we say “are you kidding me?”

Same kind of thing happens in finance. In the U.S., we talk about a company’s “total revenues” or sometimes “gross sales” when we’re talking about how much a company made in a year. In Europe (and also in much of Asia), they call the same thing “overall turnover.”

Are we kidding you? No. "Turnover” in the U.S. is almost a dirty word...more associated with employee turnover, or maybe an apple turnover. Dirty turnovers. Across the ocean, “overall turnover” is a term that’s commonly used in the media. If a company’s revenues took a dip in the last year, that figure will be expressed as a percentage in overall turnover.

Like, “The apple turnover company is showing a 10% decrease in overall turnover.” That’s how many turnovers they...turned over.