Wide Economic Moat

  

See: Economic Moat.

A really good moat, like a really good NFL lineman, is wide. And filled with sharks and stuff. Legendary investor Warren Buffett coined the phrase, or at least popularized it. The concept refers to businesses that have massive defensable structures protecting their profit margins and growth.

Like...CocaCola has massive patents, brand equity, and the cooperation of union truck delivery people all over the world protecting its very high margins. Google has a trusted brand for search with complex technology behind it, such that nobody else (for now, anyway) can touch its business.

Wide moats: good. Few marauders are then incentivized to come a-knockin'.

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