Just call us Bond. Amortized bond.
Over 700 finance terms, Shmooped to perfection.
When it's a blast doing damental analysis. Applies to investing in companies - to determine whether it's a good or bad deal at $37.20 a share, you assess the core business operations of the company, their revenue growth, profit margins, cash flow generation and other things that all pertain to the basics of investing which are to get more out of an investment than you put in; this system differs from astrology which is the primary form of "analysis" for "macro trading" and other short term "strategies" that rely on charts and bumps on skulls.