Perceived Quality
Categories: Marketing
Not quality. Perceived quality. Big difference.
How well has Nike advertised to make you believe their shoes are awesome vs. ASICS? Or maybe Nike isn't a shoe company; they're a dreams, hopes, and aspirations company. So when you're donning the swoosh, you're MJ, putting his kicks on for Game 7.
Advertising pushes marketing messages out the door, changing or at least tweaking perceptions of buyers, so that they click and connect with the vision the product owner/distributor wants to push. (See: Planned Obsolescence.) Sometimes the whole vision goes...off track.
