Productize
Categories: Marketing
To make into a product. Or at least a useful product.
Semi-famously, Shmoop has had loved content...but flawed product. You'd click on a page and it'd take 9 seconds to render. You'd get lost clicking around a course or subject matter. You'd click on a character profile and only receive the image of a small girl flipping you off.
Well, the goal around here is to productize our lovely content. And yes, we're still at it.
