Just call us Bond. Amortized bond.
Over 700 finance terms, Shmooped to perfection.
See systematic risk for the opposite.
You think you're smart. You bet the ranch on new IPO whatever.com...and end up giving the ranch to your broker.
That's unsystematic risk because you're the problem. Moral: don't bet the ranch. And if you aren't a pro investor with all the training, just buy an index fund and go play golf. At least you'll get a nice tan out of it.