ShmoopTube

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We speak student!

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Media Literacy

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Mad Men Marketing

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a la Shmoop

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All right, so let's dive in a little bit to ads,

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because this really is a giant industry in America.

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It's what runs the television industry, basically.

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What makes ads unique?

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Talk to us about, I guess, television ads.

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Yeah, let's talk about television ads.

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Oh, man. First of all, they're short.

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See how much eye makeup cold cream leaves behind compared to Albolene.

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Albolene. The warm cream.

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That is really hard to do.

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They have somewhere between

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usually 15 and 60 seconds to get -

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and sometimes less -

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to get across whatever message they want to get across.

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- Aurora. - Aurora.

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They don't have the 23 minutes that a sitcom has.

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They don't have the two hours that a movie has

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to make whatever point they need to make.

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They have to make it in 15, 30 seconds.

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Everything I just said right there was probably like 25 seconds.

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So I'm already over my limit.

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So being concise

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and really getting your point across

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is incredibly difficult in ads.

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And what are the vehicles that they use?

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Brought to you by the Jeep Corporation.

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It takes guts to go where no one else goes.

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Jeep guts.

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How are ads constructed?

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Exactly. It's about kind of hitting you with all of the senses at once.

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They don't have time to have you listen to ten seconds of them talking

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and then show an image on the screen.

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It has to all be happening at once

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because they have to get it really compact.

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And then they need really awesome copywriters

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to get whatever words do need to be said

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out super quickly and concisely.

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What can we learn from advertisements?

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We can all kind of take a lesson from ads because

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when we're writing, let's say, argument essays in class,

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writing our five paragraph essay,

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if we try to say a thousand things,

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none of our points are gonna come through.

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That's why your teacher will always say,

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"Pick an argument and stick with it."

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So you wanna just get your one argument and make it really solid.

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And that one point needs to be made

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quickly and so that people who are

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visual learners will get it and people who are audio learners will get it

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and so on, so it's tough.

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These mad men don't have it easy.

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[ whoop ]

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What makes ads unique?

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How are ads constructed?

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What can we learn from advertisements?

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[ grr ]

Full Transcript