Glory

 
Don't even think about it. (Source)

Okay, so you're not bringing alcohol to starving children. Well, we certainly hope you're not. How could you even think that, you monster?

What you are doing is helping people drink the good stuff. It might not seem like you're making the world a better place, but you totally are. Not as much as the dude from your class teaching underprivileged penguins how to waterski, but more than the lady who throws cats at other cats.

You're helping make sure that every drink is as good as you can make it. That's not nothing.

You also have the potential to find a small, underappreciated brand and shepherd it to greatness. If you do that, you will receive undying gratitude. Probably free drinks for life, too. And that's not nothing, either.