Fame
The adventure travel leader has an interesting relationship with fame. As a nature enthusiast, wilderness professional, or whatever you want to call someone obsessed with being outside, getting away from it all is kind of the point.
You don't really become famous when the closest biped is a grizzly bear standing on its hind legs trying to pull you out of the tree.
However, as the leader of this here adventure party, you're part rock star, part survivalist, part Yoda, a dash of superhero, and a little bit of Mom and Dad for good measure. Since knowledge and charisma are a big part of the job and people are already looking to you for advice, your position within the pack cannot be overstated.
You have the potential to become a living legend to those who trek into the vast frontier behind you. When they get home, your patrons will gush about their travels; they'll show people the indigenous plants they weren't supposed to take; they'll upload awkward photos in front of holy shrines; and, they'll tell tall tales about the man or woman responsible for showing them the way.
Who knows; maybe one day they'll write folktales about you. That's how the whole Paul Bunyan thing started: he was just a fairly tall Midwestern travel guide who let people ride his ox. True story.
(But probably not actually true.)