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AP U.S. History: Vertical Integration 0 Views
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Description:
Some industrialists used vertical integration, which is a means of
Transcript
- 00:02
Oh Okay Pushers check out this painting here in this
- 00:10
cartoon monopoly and then the worker And it's not a
- 00:13
happy day All the faces on the ground is the
- 00:15
firewood Things burning well Some industrialist's used vertical integration which
- 00:20
is a means of what Well Vertical integration is the
Full Transcript
- 00:26
business practice of one company controlling all phases of the
- 00:30
production of a good It's the process Andrew Carnegie used
- 00:34
to gain control of the steel industry will Rather than
- 00:37
relying on another company to mine iron or and then
- 00:39
a second company to ship it to his refineries Carnegie
- 00:43
bought the minds and the shipping companies so that the
- 00:45
entire process could be controlled and made as efficient as
- 00:49
possible A vertically integrated company doesn't necessarily have a monopoly
- 00:53
because well there could definitely be more than one vertically
- 00:55
integrated company doing the same thing at the same time
- 00:58
competing against one another But when Carnegie first started the
- 01:01
practice he out competed everyone else fairly easily and was
- 01:05
able to monopolize the steel industry naturally without resorting toe
- 01:08
Other shady business practices Well the answer here is be
- 01:11
streamlining production so that one coming controls all phases from
- 01:14
raw material the finished product and the loser bowl here
- 01:17
Well vertical integration has nothing to do with moving upward
- 01:20
in a society Getting control of the market by outlying
- 01:23
with the competition to control an entire level of production
- 01:26
is horizontal integration not vertical John D Rockefeller was famous
- 01:30
for using it in the oil industry making the production
- 01:33
process flow more smoothly by teaching each level of employees
- 01:36
The full process was not commonly practiced Frederick Winslow Taylor
- 01:40
was famous for doing the opposite He kept the workers
- 01:43
separate and uninformed about the entire process And you'll read
- 01:46
more about all these guys A CZ We go along
- 01:48
there anyway that's it The answer here its beak streamlining 00:01:51.31 --> [endTime] production being vertical
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