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AP U.S. History: Vertical Integration 0 Views


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Description:

Some industrialists used vertical integration, which is a means of

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Transcript

00:02

Oh Okay Pushers check out this painting here in this

00:10

cartoon monopoly and then the worker And it's not a

00:13

happy day All the faces on the ground is the

00:15

firewood Things burning well Some industrialist's used vertical integration which

00:20

is a means of what Well Vertical integration is the

00:26

business practice of one company controlling all phases of the

00:30

production of a good It's the process Andrew Carnegie used

00:34

to gain control of the steel industry will Rather than

00:37

relying on another company to mine iron or and then

00:39

a second company to ship it to his refineries Carnegie

00:43

bought the minds and the shipping companies so that the

00:45

entire process could be controlled and made as efficient as

00:49

possible A vertically integrated company doesn't necessarily have a monopoly

00:53

because well there could definitely be more than one vertically

00:55

integrated company doing the same thing at the same time

00:58

competing against one another But when Carnegie first started the

01:01

practice he out competed everyone else fairly easily and was

01:05

able to monopolize the steel industry naturally without resorting toe

01:08

Other shady business practices Well the answer here is be

01:11

streamlining production so that one coming controls all phases from

01:14

raw material the finished product and the loser bowl here

01:17

Well vertical integration has nothing to do with moving upward

01:20

in a society Getting control of the market by outlying

01:23

with the competition to control an entire level of production

01:26

is horizontal integration not vertical John D Rockefeller was famous

01:30

for using it in the oil industry making the production

01:33

process flow more smoothly by teaching each level of employees

01:36

The full process was not commonly practiced Frederick Winslow Taylor

01:40

was famous for doing the opposite He kept the workers

01:43

separate and uninformed about the entire process And you'll read

01:46

more about all these guys A CZ We go along

01:48

there anyway that's it The answer here its beak streamlining 00:01:51.31 --> [endTime] production being vertical

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