The white-coats are behavioral scientists who oversee Alex's treatment with Ludovico's Technique. Both are soulless and content with their work. They are patronizing to Alex. They are not personable. They don't understand Alex, nor do they have any interest in doing so. They see science as a form of religion. They aren't bothered one bit by Alex's inability to make moral choices. In fewer words, they may well be the soulless automatons (clockwork oranges) that Burgess opposes so vehemently.